from the Online Computer Library Center (OCLC):
Georgians in Banks, Barrow and Jackson Counties may soon add a new verb to their vocabulary—geek.
The Piedmont Regional Library System is participating in ‘Geek the Library,’ a pilot, community-based public awareness campaign. The campaign highlights what people are passionate about and how libraries can support them, in an effort to heighten awareness about the critical funding issues public libraries face.
‘Geek the Library’ features local advertising that introduces ‘geek’ as a verb, and encourages the public to talk about what they ‘geek’—whether it’s engineering, superheroes or art. The public awareness campaign illustrates the fact that everyone is passionate about something—everyone ‘geeks’ something—and that the library supports them all.
“This campaign is designed to provoke conversation about the vital role that public libraries and librarians play in today’s challenging environment,” said Cathy De Rosa, global vice president of marketing for OCLC, a nonprofit library cooperative heading campaign development and implementation. “We hope it will spark important community discussions about how public libraries can remain strong.”
The awareness campaign, which is funded by a grant from the Bill & Melinda Gates Foundation, features print and radio advertising, social networking elements, a Web site and grassroots community initiatives to draw attention to the need for increased library support. The campaign Web site, www.geekthelibrary.org, provides information about how people can get active and support their local library.
As the economic downturn slowly recovers, millions of Americans are turning to local libraries for educational opportunities, job-searching resources and entertainment. The increased demand for library services is taking a toll on libraries already experiencing flat or decreasing budgets. And state and local cuts are impacting public library hours, programs and staffing, forcing some libraries to close indefinitely.
While most people have visited their public library and understand its important role in their community, many do not know that libraries are at risk or that local funding for libraries is heavily influenced by community members. In Georgia, the majority of library funding comes from local tax dollars. Local funding varies widely across the state, but most library systems operate with local funding that is less per capita than the cost of a pizza meal for a family of four.
“Public library use in Georgia is soaring and our facilities, staff and budgets are severely strained,” said Dr. Lamar Veatch, state librarian of Georgia. “We are very pleased that OCLC and the Gates Foundation have selected Georgia to participate in this important library advocacy program. This work should help refine techniques to enhance the understanding on the part of local funding sources of the vital roles that libraries play in their communities.”
Working with local library leaders, OCLC is piloting the public awareness campaign with a small number of libraries and library systems in Georgia and central Iowa, as well as Milwaukee, Wisconsin; Shelbyville, Indiana; and Zion, Illinois. Campaign efforts launched in summer 2009 and will run through early 2010. Upon completion, OCLC will make the campaign materials and other guides, along with information from the pilot campaigns, available to library leaders throughout the country to assist them in their efforts to strengthen local support for libraries.
The public awareness campaign hopes to start a conversation about library funding to inspire more people to take personal responsibility for keeping their local public libraries vital in their communities. The campaign will not support or oppose any candidate for public office, nor attempt to influence legislation.
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